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Dall-e cration

Let´s stop confusing people about “XR”

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The year 2023 is coming to an end and we yet again wonder whether the long-awaited mass adoption of “XR” is finally upon us. So far, we have often been…

XR in 2024

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Where will Apple, Google and Meta lead us? In 2023, there were many exciting tech announcements, especially for XR enthusiasts, leading to many new and exciting applications. However, they also…
meta-vs-aple

10 reasons why Meta will have a hard time keeping up with Apple

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This is an opinion piece about the strategies of the two major opponents in the spatial computing device field. I am leaving aside the feud of Mark Zuckerberg and Tim…

What is an Experience Architect?

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To understand what an experience architect does, you need to understand what is going on right now. There is a significant shift going on. You might not be able to…